2008 Reader Profile Survey

In your opinion, what is the most critical issue facing the woodworking industry today? (Please check only one.)
	Labor availability
	Outdated technologies
	Government regulations
	Safety
	Material costs
	Imports
	Rising energy costs
	Struggling economy
	Other

You selected "other" when asked what is the most critical issue facing the woodworking industry today; please specify:

Which of the following trade magazines that serve the woodworking industry do you regularly read?
	Modern Woodworking
	Wood & Wood Products
	Cabinetmaker
	CWB
	Wood Digest
	FDM

How much of an issue of Modern Woodworking do you typically read?
	All
	About 75%
	About 50%
	About 25%
	Rarely read

Do you prefer to read Modern Woodworking in printed format or in an online digital format?
	Printed format
	Online digital format

As the recipient of Modern Woodworking, are you largely responsible for specifying and purchasing design elements such as surface materials, decorative and functional hardware, components, etc.?
	Yes
	No

Which of the following trade magazines does the best job of providing helpful information on equipment, supplies and services? (Please check only one.)
	Modern Woodworking
	Wood & Wood Products
	Cabinetmaker
	CWB
	Wood Digest
	FDM

Do you use trade directories (buyer's guides) when shopping for equipment purchases?
	Yes, online and print
	Yes, online
	Yes, print
	No

Which of the following magazines has the most useful printed and online buyers guides?  (Please check only one for print and one for online.)
	Online		Print
Modern Woodworking
Wood Digest
Wood & Wood Products
Cabinetmaker
CWB
FDM

On a four-point scale, please rate Modern Woodworking regarding the following attributes:
	Excellent - 4		Good - 3		Fair - 2		Poor - 1		Not sure
Appearance/cover
Photos/Illustrations
Major articles/Columns
Readability
Technical information
Usefulness of information
Quality of writing
New product coverage
Addresses issues affecting your business

On a four-point scale, please rate Modern Woodworking regarding the following features:
	Excellent - 4		Good - 3		Fair - 2		Poor - 1		Not sure
Editor's column
Trends/news section
Production line
Sanding Sense
Custom Shop
Cover Story
Case Histories
New Products
Think Lean
The Finish Line
Industry Insight

On a four-point scale, how important are the following in a woodworking trade magazine?
	Very Important - 4		Somewhat Important - 3		Not Very Important - 2		Not Important At All - 1		Not sure
Business management
How it relates to the size of your business
Equipment specification guides
Design trends
Industry trends
Case histories
Technical information

On a four-point scale, what would you like to read more about?
	Would like to read more - 4		Would probably like to read more - 3		Would probably not like to read more - 2		Would not like to read more - 1		Not sure
Lean manufacturing
Competing against imports
New equipment
Marketing your product
Design
Software systems
Other production strategies
Small tools
Surfacing products
Equipment maintenance
Education opportunities
Leasing programs
Equipment support and service
Environmental programs/materials
Supplies

On a four-point scale, how interested are you in the following types of information found in woodworking-related trade magazines?
	Very interested		Interested		Somewhat interested		Not interested at all		Not sure
Articles on overseas facilities
Case histories of woodworking plants
How to manage your company more efficiently
Industry news
New products
How-to, problem-solving articles
Trends in designs
Association-related news
Cutting tools
Sanding techniques
Finishing techniques
Components
CNC equipment
Software

On a four-point scale, how important are the following when buying equipment?
	Very important - 4		Important - 3		Somewhat important - 2		Not important - 1		Not sure
Price
Manufacturers reputation
Service
Training
The Learning Curve

From whom would you rather read information?
	Wood industry association experts
	Other woodworkers
	Woodworking equipment manufacturer experts
	Technical consultants

Do you plan to buy any of the following equipment and/or materials during the next 12 months?
	Moulders
	CNC routers
	Lathes
	Cutting tools & accessories
	Machining centers
	Computer software
	Clamps
	Forklifts
	Hardwood/plywood/PB/MDF
	Hardware
	Saws
	Tenoners
	CNC equipment
	Abrasives, sanding equipment, finishing equipment
	Adhesives/adhesive applicators
	Dust collection/venting systems
	Veneers
	Edgebanders
	Conveyors/return systems
	None of the above

Do you use the Internet for business?
	Yes
	No

How many hours a week do you use the Internet for business?

What is your company's primary business?
	Residential furniture (wood)
	Residential furniture (upholstered)
	Business furniture (wood)
	Business furniture (upholstered)
	Cabinetry
	Architectural woodwork
	Store fixtures
	Lumber and engineered wood
	Material supplies
	Custom woodworking
	Other

You selected "other" when asked about your company's primary business; please specify:

Which of the following best describes your job?
	Corporate and operating management
	Production management
	Engineering
	Design
	Purchasing
	Marketing and sales
	Other

You selected "other" when asked to describe your job; please specify:

What is the current replacement value of the equipment your company owns?

What is your company's annual business volume?
	Over $100,000,000
	$50,000,001 - $100,000,000
	$20,000,001 - $50,000,000
	$10,000,001 - $20,000,000
	$5,000,001 - $10,000,000
	$1,000,000 - $5,000,000
	$500,000 - $1,000,000
	Less than $500,000

Do you find a weekly e-mailed newsletter on the wood industry useful?
	Very useful
	Somewhat useful
	Of little use
	Not useful at all

In 2008, what do you expect your annual sales volume to do?
	Increase
	Decrease
	Remain about the same

When you acquire new equipment or supplies do you:  (Check all options that apply.)
	Purchase
	Lease
	Finance
	Use line of credit or credit card

What percentage of your wood components do you import?
	None
	Less than 10%
	Less than 25%
	Less than 50%
	More than 50%

What type of vehicle do you drive for your business?
	Panel van
	SUV
	Pickup truck
	Other

You selected "other" when asked what type of vehicle you drive for business; please specify:

What interests do you have outside of work?
	Hunting
	Fishing
	Golf
	Other

You selected "other" when asked what interests you have outside of work; please specify:

Would you like to enter our sweepstakes drawing for the chance to win an iPod Shuffle?  (See official rules for details.)
	Yes
	No

Please complete the contact information below.

First Name:

Last Name:

Title:

Company:

Address:

City:

State:

Zip:

Phone:

Cell:

e-mail:

That's all!  On behalf of Modern Woodworking, thank you for completing our survey.  Please click on the SUBMIT button below to send your response.